Welcome to the 'charming' world of Trollbeads, where every bead has a story and every story has a bead™

The world's original charm bead bracelet, Trollbeads were first created in 1976 in Denmark and since then have grown to achieve global recognition as authentic, valuable keepsakes crafted from premium quality materials.

Trollbeads are precision made by some of Denmark's finest craftsmen by using combinations of 18 ct gold, sterling silver, fine Italian glass, quality pearls, precious stones and Swarovski crystal.

The Trollbeads collection includes more than 500 interchangeable charms and every year new inspiration leads way to new designs, with every bead telling its own story.